Human Needs in a Digital World – Digital Society Index 2019
Who’s behind it? – Dentsu Aegis Network (2019)
How can it help? – While the global findings of the report suggest significant progress is required to better meet people’s digital needs, there are significant variations across countries. Emerging markets tend to feel their basic needs (digital access and trust in data use) are well addressed, but not their psychological needs (health and well-being). However, people in developed markets are generally positive about their basic and psychological needs, but much less so in respect of self-fulfilment (skills, education and jobs) and societal needs (belief in digital as a force for good).